What does a product team do differently when targeting SMB buyers vs enterprise buyers?
Fivetran Senior Director of Product Management, Core Experience, Alexa Maturana-Loweon SMB Product Management
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Faire Head of Product - Retailers, Luca Beltramion SMB Product Management
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ActiveCampaign Director of Product Management, Veronica Hudsonon SMB Product Management
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Related Questions
What are some important differences to consider when moving from marketing to ENT to SMB for the same product?How do you think about the differences between "enterprise" product management and SMB or mid-market?What's your framework to prioritizing needs/deliverables when you're the first Product Manager at a company establishing the function?Advice to a new PM in this function? What are some common mistakes new PMs make?What are the most important soft and hard skills PMs can build to become successful in their field going forward?How does the size of company you work at impact your ability to develop as a product manager?