Infoblox SVP Product Management, Networking • 1mo
Product management owns the what and why: the feature set, prioritization, and fundamental value proposition. Product marketing owns the how and to whom: messaging, positioning, and market segmentation. That division applies in SMB just as much as enterprise, but the execution looks different. For SMB, positioning has to be more concrete and oriented to specific outcomes. You're not selling to a committee that will evaluate you against an RFP matrix. You're selling to someone who has a current p ...Read More
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