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How do you decide who to include in user interviews e.g., eng, design, marketing? It's an expensive use of team time but potentially really valuable. However, it's hard to know some times which user interviews will be richest too. Yet, playing a clip back is not the same as hearing and discovering an insight in real-time together.

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2 Answers
  1. Suzie Prince
    Suzie Prince

    Atlassian Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 7mo

    We generally take an open approach. There is always one main interviewer, and then we keep a couple of extra spots open for anyone else who wants to join. Those are offered across all roles, such as engineering, design, marketing, product, and others, on a first come basis. This gives everyone the opportunity to connect directly with users and see how people experience the product in real time. It also helps different teams build empathy in their own way. We usually see a good mix of roles atten ...Read More

    596 Views
  2. Aaron Bloom
    Aaron Bloom

    Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 8mo

    Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. This includes aligning on the business goals of the research, which customers to speak with, and the discussion guide itself. That upfront collaboration ensures everyone’s needs are represented and creates stronger buy-in for the findings.When it comes to the actual session, the priority should be the customer experience. Too ma ...Read More

    427 Views

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