How do you decide who to include in user interviews e.g., eng, design, marketing? It's an expensive use of team time but potentially really valuable. However, it's hard to know some times which user interviews will be richest too. Yet, playing a clip back is not the same as hearing and discovering an insight in real-time together.

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Suzie Prince · Accepted Answer

We generally take an open approach. There is always one main interviewer, and then we keep a couple of extra spots open for anyone else who wants to join. Those are offer...

Aaron Bloom · Answer

Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...

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