Sharebird

How do you structure your user interview questions to gather the most valuable insights?

Answer
2 Answers
  1. Aaron Bloom
    Aaron Bloom

    Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 8mo

    When structuring user interviews, I like to start by setting the stage - sharing the agenda, introducing myself, and explaining the purpose of the interview. I’ll also gather some general background on the customer - what they do, how they use the product, etc. This provides valuable context and helps get them more comfortable for the remainder of the interview. From there, I move into my discussion guide or checklist. While I use this to ensure core topics are covered, I’ve found the richest in ...Read More

    449 Views
  2. Suzie Prince
    Suzie Prince

    Atlassian Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 7mo

    Have a goalAs with everything, start with a clear goal for your user interviews. What are you trying to learn, and what will you do with your findings? Once you know that, you can structure your questions around it. For example, if you’re trying to understand whether your product has market fit and whether customers truly value it, asking broad questions about the problem area will tell you that a user has a need, but not necessarily whether your product solves it. On the other hand, focusing on ...Read More

    618 Views

Related Ask Me Anything Sessions

Top Product Management Mentors