What challenges have you faced in outbound product management, and how did you overcome them?
1 Answer
Barracuda Networks Sr. Director, Product Management • October 24
When launching new features, a common challenge is ensuring that sales teams fully understand and adopt the updated messaging. They may default to old narratives, especially if the new positioning disrupts familiar routines.
How I Overcame It: We addressed this by running hands-on enablement sessions with role-playing exercises to help sales teams practice new messaging in real scenarios. Additionally, we developed concise playbooks and battle cards with competitive insights, making the new positioning easy to reference. Continuous follow-ups through office hours and Q&A sessions ensured alignment, and we tracked progress through win/loss analysis to adjust strategies if needed.
569 Views
Top Product Management Mentors
Clara Lee
PayPal VP, Product
Rodrigo Davies
Asana Director of Product Management, AI
Deepti Pradeep
Adobe Director of Product Management, Growth
Mike Arcuri
Meta Director of Product - Horizon Worlds Platform & Creation Tools
Tom Alterman
Notable Head of Product
Farheen Noorie
Grammarly Monetization Lead, Product
Aleks Bass
Typeform Chief Product Officer
Mike Flouton
GitLab VP, Product
Preethy Vaidyanathan
Matterport VP of Product
Jacqueline Porter
GitLab Director of Product Management
Related Questions
Have you ever let go of a hire and did that process break you emotionally?What do your interactions with the C-Suite look like on a regular basis?Who do you align yourself with to gain momentum in the leadership organization?What techniques do you use to validate product-market fit for new outbound initiatives?What's a good way to approach decisions that other teams feel they should own vs. Product feels they should own?How do you use emotional intelligence while influencing data driven execs?