What challenges have you faced in outbound product management, and how did you overcome them?

When launching new features, a common challenge is ensuring that sales teams fully understand and adopt the updated messaging. They may default to old narratives, especially if the new positioning disrupts familiar routines.

How I Overcame It: We addressed this by running hands-on enablement sessions with role-playing exercises to help sales teams practice new messaging in real scenarios. Additionally, we developed concise playbooks and battle cards with competitive insights, making the new positioning easy to reference. Continuous follow-ups through office hours and Q&A sessions ensured alignment, and we tracked progress through win/loss analysis to adjust strategies if needed.