Upwork Senior Director, Marketplace Experience Marketing • 8mo
Executives switch contexts constantly, and it’s easy to forget how much mental gear-shifting that takes. Storytelling helps in two important ways: it earns their attention and helps them quickly reorient to the problem space you’re asking them to weigh in on. Doing it already gets you halfway to "yes." Start with a story, not a slide. Open with a short, vivid example of the customer, team, or outcome that’s at stake. It immediately grounds the discussion. I mean this literally. If you're present ...Read More
618
Views
