Gusto Head of Product Marketing, Accountants • 3mo
Sales enablement, hands down. Everyone knows they need to do it. Almost nobody does it well under resource pressure. A good enablement program isn't just a sales deck and a 30-minute Zoom. It's a live training, a certification moment, a leave-behind that reps will actually use, ongoing reinforcement in the tools they already live in (i.e. Slack, Salesforce, meetings) and a feedback loop so you know if it's working. That full cycle requires time and dedicated attention that in-house product marke ...Read More
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