Can you recommend any tactics similar to 'A/B testing' that you would use to measure the 'true' impact of product marketing in a B2B setting?
2 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
PMMs have it tough. So much of what we do is influencing other metrics vs owning them outright. Especially when it comes to messaging. Here are some of the metrics we loo...
757 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 2mo
A/B testing is difficult in B2B as sales cycles are long and more often than not, there’s not enough volume to prove statistical significance. Even so, here are some thin...
1937 Views
Upcoming Event
Mastering Market Research
Related Questions
Too often B2B messaging is done in a vacuum or after listing to a few sales calls. B2C marketers spend far more on early-stage customer research and end up with more effective messaging overall. What would help B2B product marketers secure budgets for true customer research to inform their messaging too?How do you test and evaluate messaging of updated value prop in scrappy way?What testing frameworks help evaluate the effectiveness of messaging for a launch?What are the best ways to quantitatively test your messaging?How do you show product marketing impact at scale across an organization?