SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4mo
PMMs have it tough. So much of what we do is influencing other metrics vs owning them outright. Especially when it comes to messaging. Here are some of the metrics we look at & methods we use to measure the impact of product marketing: Direct measurement: AB testing (mentioned in the question) is great, and places where we can do this to test messaging are our website headlines, paid search ads, in-product notifications, etc. Sales confidence: I think I've written about this on Sharebird bef ...Read More
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