Can you recommend any tactics similar to 'A/B testing' that you would use to measure the 'true' impact of product marketing in a B2B setting?
2 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3mo
PMMs have it tough. So much of what we do is influencing other metrics vs owning them outright. Especially when it comes to messaging. Here are some of the metrics we loo...
767 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 3mo
A/B testing is difficult in B2B as sales cycles are long and more often than not, there’s not enough volume to prove statistical significance. Even so, here are some thin...
2060 Views
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