Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 6mo
I like to use the 4As framework to help show the impact of PMM at scale. Here's how I think about it: The Product Marketing team is responsible for bringing products to market in a way that makes audiences readily convert. We mainly focus on pipe gen/velocity + bottom of the funnel and expansion revenue. Measurement: We influence pipeline targets by measuring ourselves across the 4 As: I use the 4As framework because it’s the fastest way to show how PMM actually drives revenue across the entire ...Read More
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