Wiz Senior Director Product Marketing • 1y
At a prior company, we had a major established vendor as a competitor, and our historic competitive approach still resonated but wasn't as strong as the market matured. We ended up quickly needing to move from that top level story into point competitive comparisons, which drove lengthier deal cycles and shifted out of the executive level conversation, where decisions ultimately were made on budget. Our PMM team had been iterating on a new narrative around a major cybersecurity trend/strategy tha ...Read More
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