How do you tie storytelling to the strategic narrative and differentiators?
1 Answer
Marketers need to help customers connect the dots. Paint the ideal – what could your world look like? What is stopping you from getting there? Why is this solution better...
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Storytelling has become a catch phrase. How to really create a different narrative from what has become yet another meaningless marketing term?What strategy do you use to ensure everyone internally agrees on what differentiates you from competition?Storytelling is a very generic term; can it become a differentiator for companies? What can be its differentiating aspects? Where do you use storytelling to make it a differentiating factor? How do you leverage storytelling in your competitive intelligence reports to make insights more actionable and memorable for decision-makers?How do you pitch your story? What is the framework you use.?Can you share an example where storytelling in your competitive intelligence efforts led to a strategic pivot or helped secure buy-in from leadership?