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What framework do you use with storytelling to executives?

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  1. Jasmine Anderson Taylor

    Instacart Vice President, Consumer Marketing • 8mo

    A few frameworks I typically lean on to be an effective storyteller with executives: State goals for every meeting: Define what success looks like for every executive engagement at the very beginning of said engagement - bonus points if you name the non-goals too    Macro to Micro: Remember Executives haven’t been along on every single step in the journey with you, they’re not in the weeds. So start with the big picture and ensure you have their buy in on the vision. Once aligned on the big pict ...Read More

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