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Can you share examples of how you tailor or uplevel your communication when engaging senior leaders versus your direct team? What’s helped you make that shift effectively?

(Communication, Presentation Format, etc)

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3 Answers
Stakeholder Management
  1. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 9mo

    Great question! I bombed a few executive presentations early on by going too deep into the weeds. Now I always ask myself: "If they had only 2 minutes to hear this, what absolutely needs to make the cut?" Also, I've learned to read the room. If a senior leader starts checking slack or asking pointed questions, I adjust on the fly to get to the business impact faster. When I'm chatting with senior leaders: I get straight to the point - Executives are time-poor, so I front-load the big stuff. Inst ...Read More

    2,210 Views
  2. Morgan (Molnar) Lehmann
    Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y

    We’re definitely a company that prefers slides, the occasional memo, or informational email. So definitely take your company culture into account. Here are 10 ways I adjust my communication for an executive audience: Know what you want to accomplish. Is it just a progress update on something the audience is aware of? A strategy share out? A business case for a new initiative? Will you be asking for resources?  Take the presentation on a mini roadshow first. Whatever the case may be in #1, leader ...Read More

    922 Views
  3. Stephanie Sosa
    Stephanie Sosa

    Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 7mo

    This is such a great question and something I'm really passionate about when coaching my team.At a high level, what I've found effective for senior leaders is to cut out the details and, upfront, give them an overview of what you're covering, why, and what you're asking of them. For my team, I always give context, details, and transparency of the why and the unknown. Some specifics and examples that have worked for me for both areas:Senior leaders If you're prepping for a meeting, send a pre-rea ...Read More

    280 Views

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