Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 5mo
I don’t think PMMs need to necessarily be “experts”, but I do think we need to have a foundational understanding of campaigns and other demand gen tactics. Fundamental to our jobs is “taking products to market”, and so understanding the distribution channels to reach the “market” is important. Marketing campaigns is one vehicle, and typically how marketing teams overall are measured (pipeline). The other benefit of understanding campaigns is looking at campaign performance from a messaging effec ...Read More
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