How can I transition from marketing/brand management to product marketing?

My background is in advertising agencies and marketing on the client side. I have a lot of transferrable skills for a PMM - distilling complexity, leading cross-functional teams, launching creative campaigns - but without product owner or product manager experience what type of roles should I target?

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Product Marketing Career Path Product Marketing Skills

Axel Kirstetter

Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y

It's all about finding the career overlap or the functional overlap between brand management and product marketing. Some of the things you do in brand management are research to find out what a voice of customer is all about develop value propositions positioning statements Similarly, in product marketing, you also have inbound product marketing, which is all about research listening to the market voice of customers win-loss analysis and, you also do positioning Its more product-based, less so c ...Read More

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