How can I transition from marketing/brand management to product marketing?
My background is in advertising agencies and marketing on the client side. I have a lot of transferrable skills for a PMM - distilling complexity, leading cross-functional teams, launching creative campaigns - but without product owner or product manager experience what type of roles should I target?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
It's all about finding the career overlap or the functional overlap between brand management and product marketing. Some of the things you do in brand management are res...
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