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how can sales teams keep up with the need for product teams to be innovating constantly and pushing fatures

Sales Enablement
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Emily Holman
Emily Holman•
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Asana Head of Product Marketing, AI & Enterprise • 10mo
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Finding the balance between keeping sales teams informed without overwhelming them is tough! The key is having multiple channels and content formats.For example, we do mo...
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With releases going out every two weeks, what are the best ways to keep Sales/CS/Support updated on constant new features?How do you get sales teams to consume the content you create?What are some methods to motivate sales teams for independent learning, especially when there are new product updates happening frequently?How to enable sales team who are not organized by verticals on vertical content?How do you ensure that sales teams are adequately trained on new products and updates? Is asking sales what do they need effective in developing sales content?
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