Anthropic Product Marketing • 1y
Finding the balance between keeping sales teams informed without overwhelming them is tough! The key is having multiple channels and content formats. For example, we do monthly product update trainings with three touch points. First, a newsletter with the feature name, ship date, one-sentence value prop, target audience, and pricing tier. Then a live training covering all features with Q&A. Finally, a resource hub with decks for everything we're shipping. Having multiple formats lets people ...Read More
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