Instacart Vice President, Consumer Marketing • 8mo
Every stakeholder aims to fulfill the needs of the customer. So the journey to building a narrative should always begin with a foundation of insights. It’s important to bring your XFN stakeholders along by starting with a shared understanding of the customer’s needs and inviting the team to listen to what they’re telling us. From there, those insights shape the narrative by thoughtfully considering how to address those needs. Measuring the success of the narrative is an ongoing process that happ ...Read More
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