Veeva Systems VP of Product Marketing • 5mo
Ideally you can have a core message house that distills your biggest value points for target personas -- relevant across regions. For example, does everyone care about efficiency or retention? What motivates your target personas to act? Localization stems from that and can either add specificity into one of your message pillars (e.g. regulations) or add a new, unique message. The key is labeling so it's clear. That way, you have a core message that is broadly applicable, but it can also target s ...Read More
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