Iterable VP Product Marketing & GTM Strategy • 5mo
Here's the answer that no one wants to hear: it's a lot of manual data pulls, parsing through bad CRM data, and being exponentially curious and unbiased in your analysis. Of course, we'd all like to say we have a magical dashboard that brings it all together, but I've never found that to be the case. If you want to be an exceptional product marketer, you have to want to get the right answer, not be right - and there is a difference. When conducting ICP/messaging research, you have to look at all ...Read More
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