How does a GenAI enabled platform change your approach to customer segmentation?
In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
It makes it more fluid for sure -- some things I like to keep in mind. Instead of relying solely on firmographics, we can now incorporate real-time signals, sentiment, an...
1647 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2mo
GenAI has meaningfully changed customer segmentation—not the fundamentals, but the resolution at which you can execute.Pre-AI, ICP definition was largely firmographic. Yo...
499 Views
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