Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1mo
As marketers your job is to know the market better than anyone else in your company. So, think like an analyst How big is the market in terms of total addressable market? At what rate is it growing? Aka compound annual growth rate Who is the ideal customer profile for this platform? Think both account level (demographics,, psychographics) and at the persona level (the titles that matter most) Who are the biggest players in the space? What are the top use cases? What are the biggest misconception ...Read More
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