Salesforce Product Marketing Director | AI, Data & Apps Portfolio • 4mo
Having worked on both sides of the Sales-PMM fence, I've watched alignment die between good intent and Sales readiness. Most sellers won't read a full research report. They will, however, get what they need if you condense that same report into a 1-page cheatsheet focused on current pain points, needs and competitive objection handling. Once it's easy to consume you need to put it right in your seller's flow of work. Whether it's pinned in Slack or surfaced via an AI assistant, the goal is to ma ...Read More
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