Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
you have to design the launch like a relay, not a one-size-fits-all broadcast. in B2B2C, the buyer and the end user often have totally different priorities — so messaging that works for one usually falls flat for the other. i map each part of the launch to the moment that matters for that specific persona. exec buyer? lead with strategic outcomes, competitive edge, ROI. end user? show how it makes their workflow easier, faster, less annoying. and most importantly, i don’t assume the handoff happ ...Read More
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