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What are the most in-demand AI-related skills that hiring managers are looking for in Product Marketing candidates today?

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2 Answers
AI and Product Marketing
  1. Nicole Smayling
    Nicole Smayling

    Salesforce Product Marketing Director | AI, Data & Apps Portfolio • Tue

    Gartner said something that stuck with me recently: AI won't cause a jobs apocalypse, but starting in 2028, it will cause "jobs chaos," as millions of roles get reconfigured, redesigned, and fused each year. For Marketing at AI-forward companies, that restructuring has already started. Not the full 2028 version Gartner is describing, the technology itself is still moving too fast for that, but companies are building the muscle now for what's coming. In Marketing specifically, I'm hearing that te ...Read More

    1,398 Views
  2. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 9mo

    I think it really depends on the type of company. If you want to be a product marketer at an AI-native company, where AI is the product, you need a baseline technical understanding. You do not have to code, but you do need to know how LLMs work at a high level, what embeddings are, or why observability matters in an AI pipeline. That gives you credibility with technical buyers like CIOs, CTOs, or developers. Your role is to take technical differentiators such as data security, observability and ...Read More

    963 Views

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