Good question, and the last one I'll be able to answer today. The way I think about sales enablement across PLG vs sales-led motions is to not forget the spirit of what you're trying to do as a product marketer, which is enable. Both motions call for enablement, but for PLG, you're enabling the customer, while for SLG, you're enabling sales to enable the customer. Breaking it down: PLG: just because you don't have a salesperson attached to new user acquisition doesn't mean you shouldn't do your ...Read More
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