How does your market analysis impact your customer research and vice versa?
1 Answer
ClassDojo Head of Product Marketing • 6mo
Market analysis and customer research are two sides of the same coin. Market analysis tells you the “what” - category trends, competitor moves, whitespace, adoption rates...
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How have you used market research to evolve your go-to-market strategy?How do you decide what data points to gather when doing market research?How do you best collate, store and sort research and turn in them into insights on an ongoing basis?What market research tools do you recommend for efficiency?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?Given that your research can come from many different sources, stored in many different tools and can take many different forms. How do you go about organizing, managing and sharing your findings?