ClassDojo Head of Product Marketing • 8mo
Market analysis and customer research are two sides of the same coin. Market analysis tells you the “what” - category trends, competitor moves, whitespace, adoption rates. Customer research tells you the “why” - the human motivations, pain points, and behaviors driving those numbers. The real power is how they feed each other.Market analysis can set the stage for customer research. It helps you define the right questions to ask customer. For example, if the data shows competitor adoption is spik ...Read More
590
Views
