Given that your research can come from many different sources, stored in many different tools and can take many different forms. How do you go about organizing, managing and sharing your findings?

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JD Prater · Accepted Answer

I apply a very Occam’s-razor rule to market research ops: use the simplest system that still makes the insights searchable, up-to-date, and easy to broadcast. Here's the ...

Nisha Goklaney · Answer

We use a multi-channel approach to organize and share research at Hubspot, with seismic as our central repository for all buyer and seller collateral and enablement conte...

Nate Franklin · Answer

At Airtable, we organize research based on who the ultimate consumer of the information will be and how they'll use it.We think about the ultimate consumer of the researc...

Sahil Sethi · Answer

We organize research by first distinguishing between different types: customer research, brand research, and general market research, as they serve different purposes and...

Given that your research can come from many different sources, stored in many different tools and can take many different forms. How do you go about organizing, managing and sharing your findings?

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