Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
Market research should always drive specific business decisions - never just generate "nice to know" insights. Here are the key decisions I've used research to inform: Go-to-market strategy decisions - Target persona prioritization, vertical selection, and use case focus. This research directly shapes where we invest sales and marketing resources. Messaging and positioning effectiveness - Testing message resonance and competitive differentiation. I measure comprehension, believability, and purch ...Read More
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