When a launch date is barreling toward us, I don’t skip research—I compress it. First, I map every open question (messaging resonance, pricing, must-have features, likely objections) and score each one on a simple Risk × Impact × Effort matrix. Anything that scores high on both risk and impact but can be answered with modest effort gets my attention; the rest becomes “post-launch learning.” This triage usually pares the list to two or three critical unknowns, which I tackle in a “lean research s ...Read More
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