Atlassian Senior Director of Product Marketing • 4mo
Ohhh - enabling sales and working with enablement - often a spicy topic in my experience. I have spent a lot of time on this. It requires clarifying roles between PMM/enablement, discovery/inspection, sales leader buy-in, and iteration over time. Clarifying roles between PMM/enablement: In my experience, most of the friction comes from confusion/unclear roles & responsibilities between PMM and enablement. Really, they are two sides of the same coin. I’ve seen enablement be most efficient an ...Read More
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