Etsy Director of Seller Product Marketing • 5mo
This can be a tricky balance, but an important one! I would start with the customer problem before jumping into any recommended solutions. Strong recommendations clearly articulate the customer pain point, show evidence from multiple sources (like Research or Support feedback), and explain why it matters in the context of the company’s priorities. I’ve also found it helps to be explicit about tradeoffs. Acknowledging what you’re not recommending (and why) will build your credibility. When recomm ...Read More
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