As a product marketer, how do you prioritize the features that you are requesting in the roadmap?
4 Answers
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
Some of the best prioritization I've seen and been a part of is based on the ICE framework: Impact: what do we think this feature will do for our user-base, our metrics,...
1225 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
To be clear, Product marketing doesn't priortize feature on a roadmap, you enable Product with the data and business case to prioritize features. Arm the teams with the d...
1508 Views
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Okta SVP Product Marketing • 3y
Always think of a unique prioritization angle to help PMs make their decisions. Chances are they have talked to customers and users and have a good sense of their needs....
619 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 3y
In my experience, prioritization for what's being requested in the roadmap can be done in the following ways: 1) Identifying customer need/ask: Sometimes this is the easi...
383 Views
Related Questions
How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?What's your framework to prioritizing needs / deliverables when establishing product marketing?What recommendations do you have for influencing the roadmap early?What specific areas of roadmap influence do you think product marketing can help the most with?What template do you use when pitching customer/prospect priorities to Product leadership?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?