Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 1y
It is true, it is hard to track the impact of sales content sometimes. I've usually done a couple of things. First of all, look at the downloads and views of the content itself. This is something that most sales enablement tools allow you to do on a regular basis. Secondly, you have to do some qualitative work as well. Make sure you have a few people in the sales force that you can touch base with to see how the content is performing. You should also be using the same or different set of sales p ...Read More
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