Scale AI Head of Product Marketing | Formerly Twitter, Salesforce, Planet Labs, Braze • 1y
The answer to this question in some ways depends on what your goals are. Are you looking to: Solicit participation in a Beta or Early Access Program? Are you trying to recruit the customer for a case study or testimonial? Conduct user research in partnership with Product/Design/Engineering? Get customer feedback and validate messaging and positioning? ...or something else? My approach will depend somewhat on my objective, but ultimately your success will be tied to framing your ask in a way that ...Read More
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