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How do you get sales to use the tools you create?

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  1. Stephanie Kelman
    Stephanie Kelman

    Shopify Senior Product Marketing Lead • 1y

    Adoption is the make-or-break challenge! Here's what actually works: Make It Stupidly Easy: Integrate into existing workflows - Content suggestions pop up in Salesforce based on deal stage One-click access - No hunting through folders or multiple logins Mobile-friendly - Reps access materials on their phones between meetings Show Immediate Value: Lead with your best performers - Get top reps using new tools first, others follow Share success stories - "Sarah closed 3 deals this month using the n ...Read More

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