How do you get sales to use the tools you create?
1 Answer
Shopify Senior Product Marketing Lead • 11mo
Adoption is the make-or-break challenge! Here's what actually works:Make It Stupidly Easy:Integrate into existing workflows - Content suggestions pop up in Salesforce bas...
695 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
How can you make sure that your sales team understands how to use selling tools they're given and can sell the product?What's the best way to train sales teams on how to use these tools?What’s your trick for enabling the rest of marketing to reduce the content churn ahead of marketing campaigns or sales campaigns launching? How do you create a sales playbook that gets used by sales? What is the best approach to working with sales? How do you recommend setting up a process for marketing to support sales when that doesn't already exist? Think scrappy startup phase! :)