Salesforce CMO - Next Gen Platform • 2mo
Keeping the field aligned when your narrative is evolving every few months requires real infrastructure, not just good intentions. We lean heavily on Slack — it's where our sellers live, so that's where the messaging needs to live too. We use Slack Canvases as living documents that we update as positioning evolves, so sellers always have the current story at their fingertips. I've also started using Slackbot as a creative thinking partner — bouncing new positioning angles, testing framing — it's ...Read More
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