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What is the most underrated product marketing skill?

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2 Answers
  1. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 11mo

    Hmmmmm this is a hard one. Information fluency and focus? It’s not flashy, but one of the most overlooked skills in product marketing is simply the ability to know where to find what you need, and make time to stay on top of it all. Great PMMs don’t just write messaging. They synthesize inputs across product, sales, customer success, competitors, and the market, and that requires being relentlessly organized, resourceful, and disciplined. If you’re doing product marketing at the feature level, a ...Read More

    563 Views
  2. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 11mo

    Such a good question— the most underrated product marketing skill is stakeholder alignment according to me. People often focus on the other more popular parts of PMM—positioning, launches, storytelling—but the real magic happens behind the scenes, where you’re aligning product, sales, marketing, and leadership around a clear narrative or go-to-market strategy. That’s not always glamorous, but it’s critical. You have to be able to read the room, understand different perspectives, and bring people ...Read More

    1,526 Views

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