Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo
I've found these three skills to be most important for PMMs to develop - Customer obsession: PMMs are the stewards of the customer within the Marketing organization. Being interested in their pain points, impactful trends, current product usage, and more is critical for you to put together compelling messaging / positioning and launches that resonate. Cross-functional collaboration: PMM sits at the intersection of Product, Marketing, and Sales. They need to understand each of these department's ...Read More
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