Intuit Group Product Marketing Manager, Industry Solutions • 1y
Great question, these are the areas I would focus on as someone who has spent my whole product marketing career to date, in SaaS. Speak SaaS-ese fluently Get comfortable with the key metrics to track CAC, LTV, MRR/ARR, churn and ARR. Know the key levers or channels to move those metrics. Learn the difference between sales-led and product led growth (plg) Play with some key tools Onboard yourself to a number of SaaS products, observe the differences between the products, their onboarding their ...Read More
2,269
Views
