What are the different teams that come together for product launches at your company? as a % significance through the launches, how important is sales/field enablement?
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
At Adobe, it's been a pleasure so far to work with many cross-functional teams for a product launch. For my team, Adobe Advertising Cloud, which is on the B2B side, we wo...
2464 Views
Notion Head of Product Marketing • 3y
I think less about which teams since each organization is different, and more about the functional workstreams and then mapping people to workstreams. I also recommended ...
969 Views
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Salesforce Senior Director, Product Marketing • 3y
It's important to get cross-functional representation for every product launch. As product marketer, you lead the launch, and there will be more marketers on your team th...
430 Views
Zendesk Director of Product Marketing • 3y
Oh, it takes a village to go to market with a new product launch! At Zendesk, there are many teams invovled in product launches with Product Marketing quarterbacking the ...
437 Views
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