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What are the key questions to answer if I'm doing market research for a new feature?

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  1. Olesia Klevchuk
    Olesia Klevchuk

    Barracuda Networks Product Marketing Director • 1y

    Some good questions to ask include those related to customer needs or pain points, validating market demand, and assessing the competitive landscape. As a product marketer, you should also test some early messages and positioning. The exact questions will depend on your product and buyers, but here are some I would recommend to get you started: 1.        What problems does this feature solve for a customer? 2.        How are they solving this problem today? 3.        How many customers or prospe ...Read More

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