Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 2mo
There's no one right answer here. Every company and industry is a little different. But, there are a few things I always come back to. These aren't ranked, because they're all important and in theory should all be happening in parallel. Frame the problem and solution toward what you're uniquely capable of delivering. In many respects, this is the core job of a PMM. But, it's especially important in competitive messaging. Calling out functionality as important when competitors can do it too is an ...Read More
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