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What is your win/loss analysis workflow and toolchain, and how do you close the loop with product and sales?

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  1. Gray Hardell
    Gray Hardell

    Iterable VP Product Marketing & GTM Strategy • 5mo

    I have used Klue, Clozd, and Crayon - all have their strong suits. Clozd is the best for win/loss (if you have the right consultant - this is huge when selecting a win/loss vendor.) There are two ways my teams infuse this data back into the teams: Executive Stakeholders Briefings & Field Scale through AI. For the exec side of things, they are informed through a regular cadence of competitive comms, which is driven by earnings calls, key events, analyst reports, and win/loss. This is also del ...Read More

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