Iterable VP Product Marketing & GTM Strategy • 3mo
Revenue. Both in terms of new business and expansion. If you only measure pipeline, you'll miss the thing the board really cares about. Remember that AI revenue is currently valued at a much higher multiple than non-AI / SaaS revenue. Additionally, you should look at competitive win rates (if this was a gap before), product mix, and multi-time users (if it's free) - this demonstrates that your AI product isn't just a thing to play around with, but that it's valuable.
375
Views
