ClassDojo Head of Product Marketing • 3mo
Never. The earlier PMM is in the room the better the launch. Not because marketing needs to drive product decisions, but because the questions we ask, who is this for, why would they care, how is this different from what they could do today, are the same questions that make products better. When PMM is brought in at the end to "write the messaging" you're essentially being asked to dress up decisions that were already made without the customer's voice in the room. The best launches I've been par ...Read More
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