What's the best approach to a mini product or feature launch?
2 Answers
Carta Vice President Product Marketing • May 14
Tips for something small like this would be to go uncomfortably narrow. Going broad can feel good because it's visible, but in this case you need to get your feature in t...
391 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 19
Kelly's point about going uncomfortably narrow is the right instinct, and it's worth understanding why most teams resist it. Mini launches get bloated because everyone wa...
201 Views
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