Carta Vice President Product Marketing • 1mo
Tips for something small like this would be to go uncomfortably narrow. Going broad can feel good because it's visible, but in this case you need to get your feature in the hands of customers who need it most which means more precise.1. Segment Your Audience: Don’t blast everyone. Use product usage data to target only those who will find the feature immediately relevant. The "One-Two Punch" Channel Strategy: Pick two high-impact channels— I usually fall back on Pendo or an in app notification (f ...Read More
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