When you have only 2 defined audiences (1 client list and one prospect list), how do you effectively market a consistent stream of features being released?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 11mo
The amount of lists doesn't really matter - it's about how you're packaging the message and what matters to your audience. I would anchor the product updates to key theme...
2102 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user. What are some considerations for launching something new for your company in a highly saturated, competitive market? How do you adapt release for very distinct audiences, especially when the release are beta or otherwise not completely generally available?