Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
The amount of lists doesn't really matter - it's about how you're packaging the message and what matters to your audience. I would anchor the product updates to key themes and distribute when the feature updates are most meaningful to your market. Include playbooks/resources to help your audience types up-level their day to day and stream materials in that "goodie bags" v. product updates.
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