What are some considerations for launching something new for your company in a highly saturated, competitive market?
3 Answers
Superhuman Senior Director, Head of Product Marketing, Mail | Formerly Google, Plaid, early Venmo • 1mo
Be laser-focused on who you're building for, leverage social proof, and build in public to create hype and pull demand before broad availability.Key strategies: 1. **Las...
526 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 1mo
Focus on ecosystem differentiation and business model differentiation as your two key pillars when launching in a saturated market.Two main pillars: 1. **Ecosystem diffe...
527 Views
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Salesforce Senior Director of Product Marketing • 1mo
Always anchor on differentiation ('why is doing it here better?'), align your go-to-market stakeholders early, hone your ICP, and use pilot customers to build real custom...
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