Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 3mo
Be laser-focused on who you're building for, leverage social proof, and build in public to create hype and pull demand before broad availability. Key strategies: 1. **Laser focus on the customer**: Know exactly who you're building for, what their challenges are, and how you solve them. The platform/ecosystem element is important — there may already be lock-in with existing product users. 2. **Building in public**: Run alphas and betas, and find big voices (e.g., people with large Twitter followi ...Read More
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