Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 9mo
The right methodology really depends on the shape of your business and what you’re optimizing for. In my experience, the most effective pricing work usually blends a few approaches. Internal stakeholder interviewsWhen kicking off a pricing project, I always start here. 1:1 interviews with product, sales, finance, and execs help uncover their hypotheses and expectations. I’ll then summarize the conversations and run a short workshop to align on goals and direction. That alignment up front is crit ...Read More
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