Snowflake Product Marketing Lead • Jun 23
When your company or product area is evolving quickly, you're fighting two things at once: the pace of product evolution, which can be genuinely hard to keep up with, and your reps' attention, which is finite no matter how fast your product changes. You can't give every release the full treatment, so the core skill is triage: focusing deeply on what moves the business and going lighter on everything else. A great way to structure this is to tier your launches: T1 changes the company and reshapes ...Read More
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